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Connectivity spurring South Australian start-up culture

New research by leading KPMG Demographer, Bernard Salt reveals pockets of urban and regional South Australia are set to become entrepreneurial hotspots as a result of greater connectivity and a projected shift towards the growing service economy.

Image: nbnco

Commissioned by nbn, the South Australian Lifestylepreneur Report reveals while the state has faced a significant change to its employment structure after the manufacturing boom, some areas are showing steady entrepreneurial growth in pockets such as Toorak Gardens (up 8.4 per cent), Goodwood (up 5.4 per cent) and Adelaide CBD (up 3.6 per cent).

The research also identifies a new wave of “lifestylepreneurs” embracing digital technologies to expand in to in lifestyle areas outside of the city with Seaford (up 19 per cent), Murray Bridge (9.7 per cent) and McLaren Vale (up 6.7 per cent) leading the start-up charge.

While the car-manufacturing industry once underpinned South Australia’s economy, the report shows emerging businesses in finance, real estate and professional service industries have shown the greatest uplift since 2015 as the state embraces the growing service economy.