Perth and Western Australia are being advertised at Chelsea Football Club home ground matches in London this season.
The LED signage display is part of the deal brokered by Tourism WA, in partnership with Perth Stadium operators VenuesLive, to bring the reigning Premier League champions to Perth Stadium next year to play Perth Glory.
The timing of the home ground advertising is ideal to promote the Qantas non-stop London to Perth flights, beginning in March next year and on sale now.
LED messaging at Stamford Bridge reads ‘Western Australia just got closer, fly non-stop from London to Perth, westernaustralia.com’.
A recent report in the Independent stated the Premier League is carried by 80 broadcasters in 212 territories worldwide, and an average game is watched by more than 12 million people.
More than 40,000 people attend each Chelsea match at Stamford Bridge, the club’s home ground in London.