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Australian edtech sector eyes $51 billion China online market

China’s vast school-age education market presents significant opportunities for Australia’s world-class online education and edtech providers.

To help Australian businesses capitalise on this growing market, the Australian Government has launched ‘Online Education and Edtech Opportunities in China,’ which is a guide for Australian businesses interested in entering China’s Kindergarten to Year 12 online market.

This report — the first of its kind by Austrade for China — provides a ready user guide for Australian edtech companies to help them enter this promising market.

China’s online education market is forecast to be valued at almost $51 billion by 2019, and its K-12 education sector is a rapid adopter of new online products and technologies.

Australian companies’ expertise in online education and edtech, in particular our strengths in online curriculum development and gamification, make us an attractive partner for China in this area

This report gives the Australian online education and edtech sector an overview of China’s online education sector and advice on potential market entry strategies and business approaches that have produced successful outcomes in the market.

It also advises on how to develop in-market partnerships with local edtech companies.

China is largest trading partner with two-way trade valued at more than $155 billion. Services exports such as education will help fuel further growth, creating new Australian jobs.

International education is worth around $24 billion to Australia and the sector supports more than 130,000 jobs as well as fostering important global knowledge connections. In 2017 Australia hosted around 550,000 international students and the Turnbull Government recently announced support for 14 innovative projects to progress the implementation of Australia’s first National Strategy for International Education.

Australian edtech providers with an interest in accessing the China market are encouraged to consult this report and talk to Austrade.


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